Google Encourages Performance Max Upgrade For DSA And GDA
Discover how the latest Google's Performance Max upgrades can boost the results of your Dynamic Search and Google Display Ads.
Source: searchenginejournal.com
Page 9 - Google Display News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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The Brandtech Group acquires Singapore-based AI ad generator Pencil | Digital
Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Source: campaignasia.com
Google risks forced breakup of ad business as EU alleges shocking misconduct
Google could lose huge parts of its $225 billion ad business.
Source: arstechnica.com
InfoSum Integrates Google PAIR For Better First-Party Targeting
InfoSum has integrated its Secure Data Clean Room with Google Display and Video 360’s PAIR solution to help its brand and publisher clients connect with their first-party audiences.
Source: bandt.com.au
The Drum | How South China Morning Post Is Re-engaging The Market With Hong Kong
South China Morning Post (SCMP) is on a mission to help brands to reengage with Hong Kong consumers as the market bounces back. The Drum spoke to Kevin Huang, chief commercial officer at SCMP about the brand’s latest campaign.
Source: thedrum.com