AI-assisted copywriting more effective than humans alone
A small-scale study found AI-generated content lightly edited by humans had a 26% more effective click-through rate, better than humans alone
Source: readwrite.com
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The Brandtech Group acquires Singapore-based AI ad generator Pencil | Digital
Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Source: campaignasia.com
The Drum | 'A Game-changer': Generative AI Agencies Are Top Of The Acquisition List For Brandtech
Founder David Jones says the group’s latest acquisition makes it the leading AI marketing company around.
Source: thedrum.com
Pencil AI has generated 5m adverts for big brands
Cambridge graduate’s tech platform dreams up creative ideas for likes of L'Oréal, Kelloggs and Unilever
Source: businesscloud.co.uk