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Brand reputation and the impact of Google SERP selections How Google treats company navigational brand searches and the impact they can have on consumer perceptions. JR Oakes on December 23, 2020 at 1:21 pm More This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where I think they go to far. This selection was found i...