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Today, maps are becoming more about content discovery and experiences than they are about navigation.

Electrification is the most visible megatrend on the roads now; but what is not that visible is the growing trend of ADAS (Advanced Driver Assistance Systems), a set of driver assistance/autonomous technology features that can also pave the way for autonomous driving, and possibly help the domestic ADAS market to reach the billion-dollar mark by FY28. It is to be noted, according to an industry expert,that some of the India-specific accident scenarios are yet to be covered by ADAS features.

APK teardown suggests Google Maps' driving mode could be heading off into the sunset. Android Authority suggests that Google Maps' driving mode will be integrated into Google assistant by February 2024.

Following competition objections raised on Google in Germany this summer over bundling of services including Google Maps via its Android-based in-car Following competition objections raised on Google in Germany this summer over bundling of services including Google Maps via its Android-based in-car infotainment system software, the tech giant has made an offer of some service unbundling and the removal of contractual restrictions it applies to vehicle makers in a bid to settle the regulatory intervention.

Lens in Maps, fuel-saving navigation and address descriptors arrive on Google Maps in early 2024, with some remaining Android exclusive, for now. Public transport guidance is the next big focus area