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Jato Dynamics data across 28 European markets reveals that the SUV market share has possibly reached a peak.

Off-roading literally means that—to go off the road. It begins where the paved roads end. Off-road driving is taking off in India as men and women, young and old, enjoy the thrill of extreme terrain—from snowy trails and sand dunes to slushy paths and rocky landscapes. Off-roading is best experienced on a 4x4 SUV—a four-wheeler in which the engine drives all four wheels, providing better traction and grip. Most true-blue modern SUVs offer four-wheel driving (4WD) systems that make it easier to manoeuvre uneven and treacherous trails.

Off-roading literally means that—to go off the road. It begins where the paved roads end. Off-road driving is taking off in India as men and women, young and old, enjoy the thrill of extreme terrain—from snowy trails and sand dunes to slushy paths and rocky landscapes. Off-roading is best experienced on a 4x4 SUV—a four-wheeler in which the engine drives all four wheels, providing better traction and grip. Most true-blue modern SUVs offer four-wheel driving (4WD) systems that make it easier to manoeuvre uneven and treacherous trails.

Luxuy Car Makers: Premium vehicles priced at more than 50 lakh currently make up as much as 60% of sales at these companies, attracting a broader set of buyers including families and adventure enthusiasts, according to data collated by Jato Dynamics. Versatility and imposing road presence of SUVs over luxury sedans is finding increasing favour among Indian buyers.

SUV Sales: India's preference for compact vehicles under 4 meters in length is declining, with their market share dropping from 62% in 2021 to 50% in 2023. The number of models in this segment has also decreased. Shifting consumer tastes, including a preference for larger vehicles, are prompting automakers to rethink strategies. The popularity of entry-level SUVs has grown, overlapping with premium hatches and sedans. New safety requirements and challenges in designing small cars are also affecting the market. Urban incomes and easy financing options are driving the trend towards premiumizatio...