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Google shares its view on the impact of Apple's Privacy Policy changes on its partners Jan 27, 2021 12:32 EST with 6 comments Apple’s new app privacy notifications and user tracking changes introduced with iOS 14 have seen mixed reception from companies that rely heavily on ad revenue. Facebook, for instance, said that the changes will affect its business adversely since the challenges with collecting identifier for advertisers (IDFA) data affects the ability to serve personalized ads for users. Today, Google has shared its view of what the impact of the changes ...

Chocolate Factory insists it's working on its own info usage labels, too Share Copy Google on Wednesday warned iOS developers who use Google ad technology that they may see less revenue as Apple implements its privacy clampdown. Apple's App Tracking Transparency (ATT) framework, said Christophe Combette, group product manager for Google Ads, in a blog post, "will reduce visibility into key metrics that show how ads drive conversions (like app installs and sales) and will affect how advertisers value and bid on ad impressions." Thus blinded by Apple's transparency initiative, app publi...