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Top News In கிறிஸ்டோஃப் காம்பெட் Today - Breaking & Trending Today

A big privacy move by Apple, a big shakeup in the mobile ad market

Those with iOS devices may have noticed a new pop-up while launching a newly installed application. The message puts in simple words whether you, the user, wish to allow the said application to “track your activity across other companies’ apps and websites?”
Given the growing concern for online privacy, many may have instinctively denied permission, knowing little what it was all about. This instinctive behavior is now a major cause of concern for the tech world.
Mobile operating systems allow app companies to track all sorts of user activity on handsets. This includes the apps they use, time spent on each app, new apps installed, mobile screen-time and so on. These metrics advise algorithms that show in-app advertisement, and form the back-bone of the $400 billion mobile ad industry. ....

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Search Console: Is it every marketer's favorite tool?; Tuesday's daily brief

Plus, how to adjust your expectations and campaigns for iOS 14
Carolyn Lyden on April 27, 2021 at 10:00 am
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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and why do you love Search Console?
It’s definitely a trove of data for search marketers whether you’re in charge of content, technical SEO, or even advertising. You can understand what’s going on with your site in Google’s search results all in one place. Plus, there are always new reports and data tools popping up like the new Core Web Vitals report under Experience. ....

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B2B marketers rely on marketing automation: Tuesday's daily brief

B2B marketers rely on marketing automation: Tuesday's daily brief
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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Apple CEO Tim Cook Escalates Battle With Facebook Over Online Privacy

“Too many are still asking the question ‘how much can we get away with?’ when we should be asking ‘what are the consequences?’” Cook said. ....

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Apple's new privacy push angers Facebook - but called 'a defining moment' by NZ Privacy Commissioner

Apple s new privacy push angers Facebook - but called a defining moment by NZ Privacy Commissioner
29 Jan, 2021 04:27 AM
7 minutes to read
Apple CEO Tim Cook speaking at the Computers, Privacy and Data Protection conference. Video / Supplied
OPINION:
Apple marked International Data Privacy Day by announcing a new privacy push.
A pending update to iOS (the software that runs iPhones and iPads), due next spring, will require apps to get a user s
permission before tracking their data across apps or websites owned by other companies.
It follows another recent Apple initiative: requiring app makers to display nutrition -style labels on apps in its App Store - designed to reveal at a glance what personal data is collected by any piece of software, and what it does with it. ....

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