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The extended identity crisis

The extended identity crisis
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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A big privacy move by Apple, a big shakeup in the mobile ad market


Those with iOS devices may have noticed a new pop-up while launching a newly installed application. The message puts in simple words whether you, the user, wish to allow the said application to “track your activity across other companies’ apps and websites?”
Given the growing concern for online privacy, many may have instinctively denied permission, knowing little what it was all about. This instinctive behavior is now a major cause of concern for the tech world.
Mobile operating systems allow app companies to track all sorts of user activity on handsets. This includes the apps they use, time spent on each app, new apps installed, mobile screen-time and so on. These metrics advise algorithms that show in-app advertisement, and form the back-bone of the $400 billion mobile ad industry. ....

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This Week in Apps: A surprising report on App Tracking, Apple event predictions, Instagram for kids – TechCrunch


This Week in Apps: A surprising report on App Tracking, Apple event predictions, Instagram for kids
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices. ....

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