Google released a new algorithm update, it's not a core update, it's a product review update; Friday's daily brief
The concerning future of the resilient keyword It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent — at least to marketers. “Understanding this is important for our industry to move forward, because if the keyword is not telling us as much as we think it is, then we have an obligation to...
Source: searchengineland.com