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They need it no one is going to be thinking about bed bugs until they have the issue. he needs to show up in places where they're searching which is obviously online. bed bug elimination key words. or bed bug infestation and taking off by the regions. he needs that. and he'll double up by having the branding. so as soon as they show up at his site. that's good-looking site and reason for what they're doing and what their unique proposition is. it needs to right at the point of the problem. >> i don't think anybody cares that it's dogs doing the sniffing, it doesn't matter. i have bed bugs, get...

Them. i would focus on google places, be very local in hi search. >> maybe on the dog front they need testimonials. once you can get someone on the site, we get rid of your bedbugs, then get customer testimonial. >> it's still results the customers are interested in, not how you get there. >> once they hit the site that's when it matters about the dogs. that's the benefit they're showing them, it's nonfumigating or who knows what the reason is. >> let's move on to the next one. this is a question about starting your business. >> is there a wrong place to launch your business in the united stat...

davis got the death penalty for the murder of a savannah police officer back in 1989, no dna evidence ever linked davis to the crime. most of the witnesses who testified against him recanted. but the man who prosecuted davis stands by his case. >> there are two troy davis cases. there is the legal case. the case in court. and the public relations case. we have consistently won the case as it's been presented in court. we have consistently lost the case as it's been presented in the public realm on tv and else where. prominent figures from former president jimmy carter to pope bened...

Stuff and sell it anywhere. >> or float it down the river. and go to where the people are, exactly right. >> let's move on to the next one. this is a question from brian. he wrote in asking, as a music store that sells instruments my income is local. my location is visible in the area. and i have a decent web presence and attempted several different advertising strategies, yet new customers still say they only recently discovered us, usually by accident. what are some modern, conventional, or unorthodox tips of advertising? >> how do people find businesses today? >> word of mouth. >> or they'l...