Google may have misled dozens of advertisers and violated its own guidelines - report
Google has said the study makes “extremely inaccurate claims” and stated that advertisers are only paying for ads when they are viewed
Source: theguardian.com
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Google has said the study makes “extremely inaccurate claims” and stated that advertisers are only paying for ads when they are viewed
The magnitude of the deception becomes clear, media buyers are calling for justice, and their first demand is full refunds for the misrepresentation.
This could be a significant problem for Google, and for advertisers that have been using its video ad campaigns. According to new analysis, conducted by ad…