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When nissan wanted people to forget they made teeny toy-sized trucks in the '80s they named their first full-size truck "the titan." to drive home their truck is big, it's huge. it's a titan. but in greek mythology, the titans were people, they were a race, a family of giants. one of the titans was a dude named atlas. he was huge and strong like the other titans, but the reason we associate him with the globe and with maps is because atlas was condemned for eternity to hold up the sky. the titans went to war with zeus and the olympians, titans lost. atlas' punishment was hey, you, giant guy, y...

To drive home their truck is big, it's huge. it's a tan. but in greek mythology, the titans were people, they were a race, a family of giants. one of the titans was a dude named atlas. he was huge and strong like the other titans, but the reason we associate him with the globe and with maps is because atlas was condemned for eternity to hold up the sky. the titans went to war with zeus and the olympians, titans lost. atlas' punishment was hey, you, giant guy, you have to hold up the sky forever. so atlas, holding up the sky, he was a titan. that's why it was a little weird when in 2010, a got ...

Atlas' punishment was hey, you, giant guy, you have to hold up the sky forever. so atlas, holding up the sky, he was a titan. that's why it was a little weird when in 2010, a got founded in south carolina and it named itself titan atlas. that's weird because atlas was a titan. something calling something titan atlas is if like if mcdonald's asked you to order by mcdonald ham everything burger. but of course it sounds big and strong. and sometimes people who want to seem big and strong they overcompensate. so titan atlas was the company. as a company they ended up being neither big nor strong. ...