Shakespeare: Boohoo buys Debenhams brand to broaden its customer base
Shakespeare: Boohoo buys Debenhams brand to broaden its customer base (Getty Images for boohoo) Online fashion giant Boohoo has bought the Debenhams brand and website for £55 million, meaning its remaining stores will be forced to close. Boohoo already purchased the Karen Millen and Coast brands in 2019, however this is the first time the e-tailer has stepped out of the fashion category, with Debenhams enabling entry to the lockdown-boosted beauty, homewares and sports sectors. Previous YouGov data shows that three in ten Brits bought fashion or beauty products in the fir...
Source: cityam.com