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RED MEAT sales soared over Easter as shoppers switched from chicken to lamb.

Red meat sales soared over Easter, figures show 27 May 2021 | Traditional roast lamb was once again the flavour of Easter this year British consumers flocked from chicken to lamb for Easter 2021 as red meat sales soared, according to analysis by AHDB. Traditional roast lamb was once again the flavour of Easter this year, as more shoppers switched from chicken to lamb than any other meat. AHDB's analysis shows that compared to the strict restrictions of last year, 2021’s more normal festivities were a winner for all red meat categories. Growth was seen in roasting volume sales across beef ...

By Kevin White2021-02-02T12:07:00+00:00 Year-on-year beef roasting joint sales jumped by 18% over Christmas, AHDB said The red meat category enjoyed its “best Christmas on record”, while dairy and fresh produce also benefited from a festive sales bounce from locked-down shoppers, new data from AHDB has revealed. Though some turkey suppliers hailed a “one in a million” Christmas, as reported by The Grocer last month, analysis of Kantar data by AHDB [4 w/e 27 December] shows that while it remained “an important part of Christmas”, turkey was outperformed by other proteins. All roa...