What Skimo's Olympic Inclusion Spells For The Backcountry Market
In July, the International Olympic Committee (IOC) approved the addition of Ski Mountaineering (Skimo) to the Milano Cortina 2026 Winter Olympics. SGB Executive touched base with a few industry players in the category to see what it could spell for the burgeoning backcountry market, a sector already growing before the COVID-19 pandemic.