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The problem is this. you can put people up who really are sincere but when it is so obvious that the base of the party passionately is uncomfortable with this change. >> yes. kevin, i want to hear from you right after we take a break. any way you want. fully customize it for your trading process -- from thought to trade, on every screen. and all in real time. which makes it just like having your own trading floor, right at your fingertips. [ rodger ] at scottrade, seven dollar trades are just the start. try our easy-to-use scottrader streaming quotes. it's another reason more investors are say...

That -- there's different ways to appeal. >> look, did you watch the convention? >> i did. i was there and i have to agree with her. i didn't watch it, i was physically in the room. >> let's divide people. >> latina night. >> it was like latina night. >> we do two things. what are the policies of the republican party? the policies represent largely the policies that would favor both their financial base and their dem graph vick base. that tends to be older white conservative men, right? and those are the folks who, for instance -- they're people who are on medicare who are going to be above th...

Tribal desires of a huge part of their demographic base. ana. >> and the regional basis as well. this is the thing. that's the key of the analysis, the national party. if the republican party wants to remain a national party, they need to figure out what their strategy is. they've figured it out. they have a national and local sttegy. they'll lose it if they keep going the way they are. >> it's interesting. kevin made an important point. at the republican national convention a major effort was made to do outreach. >> yes. >> i think there were people who were sincerely committed to doing it. t...