LDF poll campaign banking solely on Pinarayi may be a gamble worth taking
Express News Service KOCHI: The LDF seems to have taken a big gamble by putting Pinarayi Vijayan as its sole face in its election advertisement campaign titled 'Urappanu LDF'. While industry officials said it was a risk worth taking as the CM has been the face of this administration for the past five years, but the flip side of the campaign is that if the LDF loses, the entire blame will have to be borne by Pinarayi alone. An official at Maitri Advertising, which is the brain behind the Left Front’s advertisement campaign for the 2021 polls too, said the catchline is a continuation of it...
Source: newindianexpress.com