DDB Mudra's "Game Responsibly" campaign wins Bronze Lion at Cannes Lions Awards 2022
In a first for Indian gaming, DDB Mudra’s “Game Responsibly” campaign for Battlegrounds Mobile India (BGMI) bagged the Bronze Lion at the Cannes Lions Awards 2022. Conceptualised by DDB Mudra, the first-of-its-kind campaign from Krafton addressed issues of continuous gaming, while reinstating in-game safeguards introduced by BGMI.