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CNN The Lead With Jake Tapper April 12, 2014 01:51:00

Everyone from harrison ford to former arnold schwarzenegger, to jessica alba is part of the series. why do you think it takes that kind of star power to make the public pay attention to climate change? i think that s it. i think a lot of people have so many worries with the way the economy is they don t want to think of this. it is like one more thing. enough denial on the air waves they can shut it out of their minds. i will wait until people make up their minds whether it is a real problem or not. i think it takes people you can relate to and feel familiar with because you have seen them your whole lives, maybe, telling you this is something you have to pay attention to. we tried to design the show in such a way it would draw you in with human stories that are compelling. not a lot of charts and graphs and that sort of thing. this is a series about lives, individual lives being transformed by climate change from droughts in texas to raging wildfires out west to the ....

Climate Change , Star Power , Harrison Ford , Arnold Schwarzenegger , Jessica Alba , Human Stories ,

Detailed text transcripts for TV channel - MSNBC - 20140411:07:53:00

how do you do that? i have done episodes for this. i ve about been amazed at what has come together for this. but you are someone as good as telling visual stories as just about anyone, i would say. how to you get from dry charts and graphs and data about carbon to what the sale point was which was visually compelling human drama? yeah, well, first of all thanks for doing the show. we really appreciate that. so thanks for jumping in. and, secondly, i think the answer to your question is embedded in the question which is you don t do charts and graphs. as much as people do need to go look at the science or some version of the science that s been processed so that a lay audience can understand it, that s not what we wanted to do. the important thing is to get people talking about it. we re going to tell human stories. we re going to go into the trenches. take our celebrity investigators such as yourself and arnold schwarzenegger, matt damon, jessica alba ....

The Rachel Maddow Show , Human Drama , Jumping 230 , Human Stories , Arnold Schwarzenegger , Celebrity Investigators , Matt Damon , Jessica Alba ,

Detailed text transcripts for TV channel - MSNBC - 20140411:03:53:00

Drama? yeah, well, first of all thanks for doing the show. we really appreciate that. so thanks for jumping in. and, secondly, i think the answer to your question is embedded in the question which is you don t do charts and graphs. as much as people do need to go look at the science or some version of the science that s been processed so that a lay audience can understand it, that s not what we wanted to do. the important thing is to get people talking about it. we re going to tell human stories. we re going to go into the trenches. take our celebrity investigators such as yourself and arnold schwarzenegger, matt damon, jessica alba i consider us all in the same category more or less. the same category, the same price point. your agent is sitting at home going, yeah! right now. to get them out in the trenches, ....

The Rachel Maddow Show , Arnold Schwarzenegger , Human Stories , Celebrity Investigators , Price Point , Matt Damon , Jessica Alba ,

Detailed text transcripts for TV channel - MSNBC - 20140411:00:53:00

And graphs and data about carbon to what the sale point was which was visually compelling human drama? yeah, well, first of all thanks for doing the show. we really appreciate that. so thanks for jumping in. and, secondly, i think the answer to your question is embedded in the question which is you don t do charts and graphs. as much as people do need to go look at the sicience or some version of the science that s been processed so that a lay audience can understand it, that s not what we wanted to do. the important thing is to get people talking about it. we re going to tell human stories. we re going to go into the trenches. take our celebrity investigators such as yourself and arnold schwarzenegger, matt damon, jessica alba i consider us all in the same category more or less. the same category, the same price point. your agent is sitting at home going, yeah! right now. to get them out in the trenches, ....

The Rachel Maddow Show , Human Drama , Arnold Schwarzenegger , Human Stories , Celebrity Investigators , Price Point , Matt Damon , Jessica Alba ,

Detailed text transcripts for TV channel - MSNBC - 20140411:03:52:00

People in hollywood are fairly well informed about the risk here, so they get it. the request question would really be how? how did you pull that off? how did you get a show about climate change on a major cable show like this? it wasn t easy. it took a fair bit of star power getting arnold involved, jerry weintraub involved and so on to pull this thing together and get enough heat on it that people wanted to go ahead with it because the sense is, oh, well, that s not really entertainment. we said, no, we re going to make this entertaining, compelling television that you can t take your eyes off of. how do you do that? i have done episodes for this. i ve about been amazed at what has come together for this. but you are someone as good as telling visual stories as just about anyone, i would say. how to you get from dry charts and graphs and data about carbon to what the sale point was which was visually compelling human ....

The Rachel Maddow Show , Climate Change , Cable Show , Request Question , Arnold Schwarzenegger , Jerry Weintraub , Star Power , It Wasnt Easy , Human Drama ,