Lockdown (ad)ventures: What's different about agency start-ups born during the pandemic? | Advertising
(Unsplash) Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works? Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic. Covid-19 made a lot of agency start-ups re-think their launch strategy. Founder...
Source: campaignindia.in