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Kaizad Pardiwalla moves to BBDO India

While the ads on YouTube earlier used to have a skip button, the situation has changed drastically now. And it turned so bad that multiple threads on microblogging platform Twitter slammed the platform

Share Via: From claiming 99 per cent protection against COVID to offering a one-stop solution to improve immunity, what’s with ads these days? Many Indians can’t start their day without a steaming cup of tea. But a few got a nice little jolt when they saw an ad in The Times of India from Dabur touting the benefits of its Vedic Suraksha Tea. The full-page print ad’s copy read: Immunity is the strongest need of the hour. All you need is a cup of tea. At first glance, it may seem like a regular, harmless ad for Dabur’s tea brand. Or not. We live in an era of heightened awaren...

linkedin Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?   Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.     Covid-19 made a lot of agency start-ups re-think their launch strategy. Founders of so...

(Unsplash) Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?   Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.     Covid-19 made a lot of agency start-ups re-think their launch strategy. Founder...