BBDO India CEO on the return of effectiveness, rivals, and why creativity must create value
Suraja Kishore believes that without value, there is no success. We pick his brain on these aspects of the advertising world.
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Suraja Kishore believes that without value, there is no success. We pick his brain on these aspects of the advertising world.
Get latest articles and stories on Business at LatestLY. Mumbai (Maharashtra) [India], April 11: Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. As society progresses, men have increasingly recognized the importance of supporting their partners equally. Since we began this journey in 2015, the percentage of men who believed that household chores, like laundry, are solely a woman's job has drastically decreased from 79% to 25%*. Business News | Anil...
Get latest articles and stories on Business at LatestLY. New Delhi [India], November 4: The Organisation of Pharmaceutical Producers of India (OPPI) organized the OTC Health and Wellness Conference 2023 at PHD House, New Delhi, with the objective of promoting responsible self-care among individuals. The conference aimed to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. This event brought together industry experts, government officials, medical professionals, and consumer groups to discuss and deliber...
(This story has not been edited by THE WEEK and is auto-generated from a PTI
The study was carried out under the agency’s BBDO Voices insights program.