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BBDO India CEO on the return of effectiveness, rivals, and why creativity must create value - Vimarsana News

BBDO India CEO on the return of effectiveness, rivals, and why creativity must create value

Suraja Kishore believes that without value, there is no success. We pick his brain on these aspects of the advertising world.

Source: afaqs.com
Don't make her choose home over work because you can't share the load, says Ariel in a new spot - Vimarsana News

Don't make her choose home over work because you can't share the load, says Ariel in a new spot

P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.

Source: afaqs.com
We tried a chore calculator to find out who's really pulling their weight in our marriage - and I was surprised to find out what my husband is really doing - Vimarsana News

We tried a chore calculator to find out who's really pulling their weight in our marriage - and I was surprised to find out what my husband is really doing

Many couples disagree over who's accomplished the most housework - and this is especially true during the festive period. But a calculator by the UK's Starling Bank aims to help settle the debate.

We have the 'Gut Mumbai' social media handle ready: Anselmo Ramos | Advertising - Vimarsana News

We have the 'Gut Mumbai' social media handle ready: Anselmo Ramos | Advertising

The founder of Gut, which was recently acquired by Globant, chats with Campaign India, ahead of his impending visit to the country

Who really does more chores in your house? TANYA GOLD and her husband Andrew have always argued about who bears the domestic brunt - but when they tried a new app, the results stunned them both - Vimarsana News

Who really does more chores in your house? TANYA GOLD and her husband Andrew have always argued about who bears the domestic brunt - but when they tried a new app, the results stunned them both

Everybody's talking about the new Share The Load online tool that asks you to input the hours you spend on various tasks and produces a definitive answer.