Ariel's #ShareTheLoad appeal to advertisers, content creators
The brand has partnered with five contemporary female NFT artists to develop digital artwork on the theme #SeeEqual.
Source: afaqs.com
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Ariel India launches #ShareTheLoad NFTs that advocate Gender Equality within households
Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand took forward the #ShareTheLoad campaign with the 5th edition, focusing on the key message that when we #SeeEqual, we
Source: adgully.com
Ariel champions 'true equality' in latest #ShareTheLoad brand film
Mumbai: In the fifth edition of its #ShareTheLoad campaign, laundry detergent brand Ariel attempts to overcome our conditioned mindsets and to address years of unconscious bias and conditioning by getting men to rethink and introspect their actions at home.
Source: indiantelevision.com
"When men can share the load with other men, why not with their wives" asks Genelia
Mumbai (Maharashtra) [India], February 15 (ANI/NewsVoir): Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad
Source: webindia123.com
"After lockdown, 7 out of 10 men have reduced their contribution to household chores": Sharat Verma, P&G
In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.
Source: afaqs.com