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Were many, many people saying, hey, let's reward companies like gravity payments for doing the right thing. let's switch our credit card processing. let's do business with gravity payments. there are real tangible ways we can join these movements and create long-lasting social change. >> you know, authority is a heck of a thing, but so is loyalty. and loyalty in business can take companies a long way. i mean i don't think you could buy this kind of pr. i mean i'm serious. i mean you're all over the news, people are talking about it. it's a really model of unselfishness, and this conversation t...

Action. now, demonstrations like these have really led to wage hikes at walmart and mcdonald's. there's been a lot of public pressure. the co-founder of burger king well, this guy won't budge. david edgarton. he says higher wages mean hey, $10 hamburger! he calls the living wage quote, a wild figure. his numbers, as i see it are off. fast food workers in denmark get 20 bucks an hour. their burgers cost less than a dollar more than ours. now, not all business leaders think like edgarton. the ceo of the seattle-based company, gravity payments raised the wages of his entire staff we cutting his o...

Other than jeff -- >> pandering. >> that's right. i know who signs my check. head of gravity payments raising the minimum wage at his company to wait for it again, $70,000. >> wait what an hour? >> no that's a full year. he's taking a bit of a cut himself from a million dollars to $70,000. that's the new company minimum. now, some of his employees will see their paychecks double. he says he took the action after hearing some of them talking about their money problems. >> that's extraordinary. >> it is. and it is just showing that capitalism doesn't have to be a certain way. you can find your o...

Today in what organizers are calling the biggest ever mobilization of workers in the country, protests are being held in over 230 cities to demand a $15 minimum wage. in new york city the marches include airport workers, home care professionals, adjunct professors as well as fast-food workers. also in the protests this man. seattle-based ceo dan price. on monday afternoon, price announced that everyone in his company would be paid a minimum salary of $70,000 a year. >> gravity payments help small businesses process credit card transactions. >> so we have a really exciting situation here. >> re...

Improves lifestyle that the debate on minimum wage cannot. you don't have to be rich to be happy. that's why when they are studying happiness and inequality, it is not effective. >> and that's why he picked 70,000 bucks because there was a study that said at 70 grand you actually start to experience happiness. >> i think he did this. it's a nice pr move. he's getting a lot of play out of it. the net worth cable, everybody is talking about it and now a company i've never heard of in my life now i know it. people are going to get involved and look him up. i was thinking pretty dateable until he ...