Detailed text transcripts for TV channel - KGO - 20140110:10:51:00
Just try taking a rolls-royce up through the drive-through window of mcdonald's. something for lunch? i'll get a quarter pounder with cheese, please. do you have any gray poupo? no? okay, never mind. just regular. people from rolls-royce kind of grit their teeth when they hear that ad. >> would you have any gray poupon? >> but of course. >> reporter: for a generation, that stodgy image defined their brand. >> it certainly has a lingering effect of what some people aren't familiar with the brand have in their minds when you say rolls-royce. but in reality, we want to know a more approachable br...
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