Detailed text transcripts for TV channel - MSNBC - 20150518:11:32:00
Television has really transformed. we had -- people have shows now that you just can't be another show on the air that you'll passively watch. people have to be engaged by tv shows because there are so many ways to experience them and the consumer has so many choices. viewer has so many choices. "mad men" shows that you just can't be good. you have to be important. you have to get people to really care about your tv show now to go forward in this really crowded landscape. >> great yessing of the ingquiing writing allows us to write the rest of the story. we all get to write our own version. >>...
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