How Fast Fashion Fuels Climate Change, Plastic Pollution, and Violence
'Unseen' News and Views – By Baher Kamal & The Like
Stay updated with breaking news from Green Claims Code. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
'Unseen' News and Views – By Baher Kamal & The Like
Kit Nicholl explains why “radical climate transparency” is key when it comes to generating consumer trust around sustainability claims.
Emma Jenkins, a strategist at Enviral, is tired of seeing unsubstantiated sustainability claims on billboards - and yes, that includes LinkedIn mock-ups. If they stand any hope of running, brands will have to get better at showing their working.
As consumers become more aware of the importance of choosing sustainable products, and investors express more and more interest in the ESG practices of the companies in which they invest, green marketing has become increasingly popular.
Survey reveals marketers' increasing focus on environmental initiatives, pressure for 'green' marketing, and the need to bridge the skills gap for effective sustainability campaigns.