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Australian Securities and Investments Commission warned companies greenwashing is an ongoing concern. Also highlighted ASIC’s focus on greenhushing, the practice of not reporting or underreporting ESG credentials or initiatives due to uncertainty around reporting frameworks.
Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year
Firms that stay silent about their sustainability efforts can stifle ambition, honesty and collaboration across the broader economy, writes Forum for the Future’s Hannah Pathak
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
As ASIC and the ACCC enforce stricter guidelines around greenwashing, many businesses are backtracking on sustainability claims.