CNN Your Money November 2, 2013 18:23:00
>> it's complicated. and so we want to make sure that people know what the new law really says and how it affects them. >> reporter: think of it as the first brick and mortar version of an online state exchange. management say they wanted to be creative, so they used the apple store as their inspiration. >> it's clean. it's open. it's bright. and as you can see, you know, it's very open for a customer to walk in and just kind of feel welcome. >> reporter: past the greeting area, there's a screening area for informational videos on insurance, a play area for uninsured customers with toddlers, a...