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Factory, brought back lost jobs and turned the industrial spirit to the 3,000 people of this town. >> he was proud of this place. when you are proud of something you are very, very sad when it goes away. >> daniel called greg with a business proposition. >> i think i hung up. i don't think i was very interested in the project. >> he did. greg hung up on me the first time. >> they knew nothing about cheese making, manufacturing food products. there are a lot of thing that is make it a complicated business. >> i was sure he would come around. >> he was confident he would change his mind when he ...

Truth" she was concerned with the dangers in our environment. >> we are exposed through personal care and cosmetics. i was trying to find safer solutions for my family. >> trying to elevate safety in her home, she discovered startling facts in the skin care and cosmetics industry. >> we are not regulated the law. companies are allowed to do xhafr they want. we have 85,000 chemicals into commerce since world war ii, which almost 80% or some say 80% to 90% have never been tasted for safety in human health. >> it evolved into the inspiration for beauty counter. greg thought her vision was simple,...

Products on her clients. >> i absolutely wanted to prove as an industry expert this could be done. >> greg bragt on mia davis, the director for safe cosmetics. >> the idea was to have those represented on our platform. we took a list of 1500 ingredients and we said we can't use them, but they have to perform. people thought we were crazy. >> it launched in 2013 with the highest level of trance parn si. >> we created incredibly strict screening process, one of the most health protected in the world. >> she's recruited 8,000 to make up a robust network of consultants. >> they are sharing the sto...

Was, too. that's why greg went to seattle to speak to brad. >> i didn't ask him if he was interested. i knew the answer would be no. he said if i wasn't interested in coming to work for you, i wouldn't have lunch with you. >> it took me by surprised. >> people were surprised, i was doing well where i was. i wouldn't i enjoy this. >> i enjoy doing start ups. >> when we heard he accepted greg's offer, that hit the papers, cheese making is coming back, brad is coming back. it was a big deal. >> the city understood the project. the council came through with tax breaks. the banks, they were not con...