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Movie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts.
Taylor Swift's concert film "The Eras Tour" is set to shake up the movie industry, with its unique distribution model.
Movie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts.
Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let alone to be crafting friendship bracelets in preparation for an opening weekend. Movie theaters are readying for an onslaught like they’ve never seen before, beginning Friday when “Taylor Swift: The Eras Tour” debuts. The concert film, compiled from several Swift shows at Southern California’s SoFi Stadium, is expected to launch with $100 million, or possibly more.
NEW YORK (AP) — Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let