Protecting your organisation s reputation from known unknowns
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PR News | Post-COVID, Social Activism and Other Grey Swans
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By StrategicRISK 2021-04-19T06:53:00+01:00
In over 10% of crises in recent years - including COVID-19, 9/11 and the GFC - more than 50% of shareholder value was destroyed
Major crises can have a significant impact on reputation and shareholder value, emphasising the need for organisations to recalibrate their approach to risk and crisis in a highly volatile world. This is according to a report - Respecting the Grey Swan - published by Aon and Pentland Analytics.
Like their better-known ’Black Swan’ event cousins, ’Grey Swan’’ events can greatly impact firms. Unlike Black Swans, which seem inconceivable before they happen, Grey Swans are known beforehand.