CNN The Next List August 3, 2013 18:59:00
Go on diets go on and off. you never heard anybody ever say, boy, i really enjoyed being on that diet. that was awesome. that just doesn't happen. we're trying to take the other approach. we want to give you food products like this waffle that tastes better than the real thing just because of the way it's made. and, you know, you swear you're ingesting tons of calories from sugar but there's nothing there. the big goal here is to redefine what we have at the grocery store level. i think that what we do in restaurants is great, it's fun, it's exciting. we get to test it out on our guests, but i...