Citroën gears up for a new Irish market assault
Citroën has, to an extent, come home, in that it has returned to the Gowan Group, to sit alongside its Stellantis Group sister brands, Peugeot and Opel. Gowan had been the Citroën distributors for Ireland from 1982 until 2009, when Citroën itself stepped in to take over the Irish market operation. That lasted only until 2015, when Citroën sold the Irish operation to the IM Group, which is best-known for handling the Subaru brand. Now, that most French of car makers is back at Gowan, under the prosaic title of Citroën Ireland, and Colin Sheridan has been handed the managing d...