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NPD Group: Average Viewers Now Bundle Seven Streaming Services, Up From Five in April 2020
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Content remains king, driving consumer engagement with subscription video-on-demand services.
“By and large, consumers want the ability to customize their viewing experience, bundling both paid and free services that provide them with the content they want, when they want it.”
PORT WASHINGTON, N.Y. (PRWEB)
December 14, 2020
This year saw an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home due to COVID restrictions. According to The NPD Group’s new TV Switching Study, which tracks changes in the ways U.S. consumers view and buy digital content, consumers that use streaming to view content now use seven services including subscription video-on-demand (SVOD) ....

John Buffone , Group Connected Intelligence Tv Service Switching Study , Group Inc , Executive Director , Industry Analyst , Connected Intelligence , Switching Study , குழு இணைக்கப்பட்டுள்ளது உளவுத்துறை தொலைக்காட்சி சேவை மாறுதல் படிப்பு , குழு இன்க் , நிர்வாகி இயக்குனர் , தொழில் ஆய்வாளர் , இணைக்கப்பட்டுள்ளது உளவுத்துறை , மாறுதல் படிப்பு ,