GroupM leads new business wins for third year in a row: COMvergence | Advertising
Local media pitches in 2023 accounted for 91% of total media pitches in India.
Source: campaignindia.in
Groupm India News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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GroupM leads news business wins for third year in a row: COMvergence | Advertising
Local media pitches in 2023 accounted for 91% of total media pitches in India.
Source: campaignindia.in
Will 2024 be the year of Connected TV advertising?
Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.
Source: afaqs.com
16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM | Media
Currently, addressable advertising accounts for 9.8% of TV's ad spends
Source: campaignindia.in
Addressable TV homes to surpass 45 million by end of 2024 : GroupM report
As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023.
Source: afaqs.com