Stay updated with breaking news from Groupm Philippines. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Finecast has partnered with iWantTFC, the premier Filipino streaming platform, to offer connected TV (CTV) inventory to clients in the Philippines.
A London-based multinational advertising company expects advertising spend on Philippine TV to reach close to $24 million in 2027 and plans to capture this growing market by launching a service that allows firms to target viewers with specific materials.
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.