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He passed a certain age, she started to only get ads for products geared for the older set and that is not what she was looking for. so she coined a new term for marketers and it's resonated around the world. ♪ there's a new term in town and it has people buzzing around the globe. gaga's one, so is fallon. ellen is one, too. move over millennials it's the dawning of the age of perennials. >> what are perennials? >> i describe perennials of people of all ages who defy generational stereotypes. who continue to push up against the growing edge. they're ever evolving, ever blooming relevant peop...

That's how people hit us up with products and services. gina pell felt once she passed a certain age, she got ads for products for the older sect. that is not what she was looking for. she coined a new term for marketers and it's resinated around the world. there's a new term in town and has people buzzing around the globe. gaga's one. so is fallon. ellen is one, too. move over millennials, it's the dawning of the age of perennials. what are perennials? >> i describe them as people of all ages who defy generations of stereo types and tonight to push up against the growing edge, ever evolving, ...