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it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...

And murdoch sees this, this growing obsession, this growing interest in money and celebrity. and the "new york post" really begins to kind of chronicle it. >> everybody wants to read the dirt that's in the "new york post" because, you know, it's always something happening. and page six is the most powerful gossip column in the world. the breaking news was about celebrities. what's happening in the room where celebrity x is doing cocaine with struper y? >> can you believe this starlet? she is cheating on her husband. >> it wasn't just about who was sleeping with who. it was who was doing what a...

Includes close to 100 magazines in australia and he is clearly in the united states to stay. >> rupert murdoch is emerging already by the 1980s as the biggest newspaper barron the world has ever known. >> he is part of the rise of the '80s culture in new york. buildings were shooting up kind of across the city. wall street boomed. and murdoch sees this, this growing obsession, this growing interest in money and celebrity and the "new york post" really begins to kind of chronicle it. >> everybody wants to read the dirt that's in the "new york post" because, you know, it's always assomething hap...

♪ [ sirens ] >> multimillionaire rue bert murdoch is at the center of a journalistic empire that includes close to 100 newspapers and magazines in australia and he clearly is in the united states to stay. ♪ >> rupert murdoch is emerging already by the 1980s as the biggest newspaper baron the world has ever known. >> he's part of the rise of the '80s culture in new york. buildings were shooting up kind of all across the city. wall street boomed. and murdoch sees this, this growing obsession, this growing interest in money and celebrity, and the new york post really begins to chronicle it. â...