The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments are few and far between. Elizabeth needs a way to recharge, relax, and care for herself. By this description, you know Elizabeth's age, profession, gender, desires, struggles, an...