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To do that. and four walls marketing promotions, incentive programs, contact between employees and customers when you promote these things aulie kwats to more business. >> you just mentioned incentive programs, bounceback incentive programs, is that incentive for you coming back? >> absolutely. i'm going to give you something today that gets you back soon. a bounceback should get you back soon. >> maybe something to get you to bring people. we're talking about getting repeat customers. but they can also be the ones to recruit new ones for you. >> they can be your best of all. don't make them c...