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Collapsed. i knew if i could not convince him i don't have that money i will never see my family again. i looked up towards this heaven and there was this one star just blinking. one star up in that sky, i pointed and said, if they can get that star, my husband can give them $10 million. >> gerfa knew heiko would accepted all the money they had, even as the kidnappers squeezed him by putting his terrified son on the phone. >> dad, send the money. that's all they want. >> heiko didn't realize that the kidnappers were beating kevin as he spoke. gerfa was forced to watch, helpless. full of rage. ...

Money. shu she's out. someone needs to be there with her. >> heiko decided he should stay in lynchburg, try to find the money. mark thunder cloud moved his operations from the founder's kitchen to a hotel room in the village and there as one month passed and then another, they tried to help gerfa deal with mr. soh. >> december 7th. what you're offering is not enough. this might be the last communication we ever have. we've still expected calm. out of seventh, nothing, out of eighth, nothing, out of ninth nothing. a shock is waiting. "dateline" returns after the break. today, 97% of employers...

Money and it's over. but they started wanting more and more and more. >> reporter: more weeks went by. mr. so reduced his demands from 10 million to 2 million. then 1 million. still impossible, of course. so the kidnappers turned up the heat. they put kevin on the line. >> dad! >> yeah. how are you doing over there? >> are you there? we need you to send the money. >> i know that, and i'm ready, but all i have over here i will send, and they know it. >> dad! dad, just send the money. that's all they want. >> reporter: heiko maxed out his credit cards, borrowed money from whomever he could. but ...

But they started wanting more and more and more. >> reporter: more weeks went by. mr. so reduced his demands from 10 million to 2 million. then 1 million. still impossible, of course. so the kidnappers turned up the heat. they put kevin on the line. >> dad! >> yeah. how are you doing over there? >> are you there? we need you to send the money. >> i know that, and i'm ready, but all i have over here i will send, and they know it. >> dad! dad, just send the money. that's all they want. >> reporter: heiko maxed out his credit cards, borrowed money from whomever he could. but it never seemed to be...

Still impossible. so the kidnappers turned up the heat. they put kevin on the line. >> dad! >> yeah. how are you doing over there? >> are you there? we need you to send the money. >> i know that, and i'm ready, but all that i have over here i will send, and they know it. >> dad! just send the money. that's all they want. >> reporter: heiko maxed out his credit cards. borrowed money from whomever he could. but it never seemed to be enough. >> as the incident grows from weeks into months, we end up with so many boards that we have to work our way down this hallway. >> reporter: daniel girsch was...