Guy Playing Apple News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Immortalized with an on-screen face-off. >> hello, i'm a mac. >> i'm a pc. >> hi, i'm an i.t. guy. >> what's going on, pc? >> this pc is getting an upgrade. >> hey, a camera, nice. >> personified the pc and the mac and these two characters, stodgy, stiff, uptight, uncomfortable with the pc. >> pc. >> okay. >> justin was young, successful, good looking. everything you would aspire to me if you bought an apple computer. >> i heard steve jobs saw me in a movie and felt like i reminded him of a version of himself. they approached me about it, they said there was a cool and an uncool architeetype. ...

To backfire. >> had him and we lost him. >> if you watched them, what you ended up thinking was that kind of slightly overweight homely guy playing pc was actually kind of hilarious and great and i wanted to hang out with him and the guy playing apple was just a jerk. >> i agree with you, malcolm gladwell. i would hear that in different forms, oh, you think you're cool. i'd rather hang out with this guy. me, too. >> after being labeled publicly as uncool for so long, microsoft finally struck back. >> microsoft hired this very buzzsy outside agency to create an ad campaign basically to counter ...

>> when apple added 56 mac versus pc ads. but ironically the joke started to backfire. >> if you watch them, what you ended up thinking was that the kind of overweight and lonely guy playing pc was hilarious and great and you wanted to hang out with him and the guy playing apple was just a jerk. >> i agree with you. i would hear that in different forms that, oh, you think you're cool. i'd rather hang out with this guy. i was like, me, too. >> after being labeled uncool for so long, microsoft finally struck back. >> microsoft hired this very becausy outside agency to create an ad campaign to co...