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Somebody who was ambitious for yourself. of course he had ambition. he couldn't be a movie star or president of the united states if it wasn't there. he kept i want very closely held. it burned. it burned in him. it was able to see him through. >> is that how he got back after he got knocked down by jerry ford, when everybody thought -- here's a guy pushing 70. he's finished. he's got all his hair. he's old. he possibly can't come back. he came back and beat jimmy carter. i know, i was working for carter. he beat our brains in. you were talking about that. what do you call that? >> it's confid...

Tough career in the early '50s almost at the top of the business didn't quite make the top got very close then made it in television but in that period he had to survive a bad first marriage. how did he get -- what made ronald reagan keep steaming ahead when times really were lousy in? >> that solitary man, that 10% that i call him metaphorically in the book is where his ambition lay. he was not a guy who thought public ambition was something that was worthwhile. he didn't want to come off as somebody who was ambitious for yourself. of course he had ambition. he couldn't be a movie star or pre...

>> is that how he got back after he got knocked down buyerry ford. here's a guy pushing 70. he's finished. he's got all his hair. he's old. he possibly can't come back. he came back and beat jimmy carter. what do you call that? >> it's confidence. he was always very confident in himself. i never saw my father walk into a room and kowtow to anybody. by the same token i never saw him walk into a room and talk down to anybody. he treated everybody like he wanted to be treated. >> now to the down side. you write in the book how he was like an inverse iceberg. you saw most of him. what do you mean ...