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it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...

Indefatigable australian sees people picking away at the wall. he goes to berlin firehouse, takes the huge pick axe, starts banging on the wall, knocking down the wall. this west berliner sees it. he says, oh, can i have that for a while? gordon gives him the big pick axe. this guy starts, and that guy with gordon's pick axe ends up on the cover of "newsweek." >> one thing about rupert murdoch that people must understand, he has a great vision for what is lacking in the landscape. not only in print. but in television. >> how did division news become so boring? >> very politically correct.

There is a lot of celebration. >> i am there anchoring next to the wall. here is rather on my left. brokaw on my right. >> what you see behind me is a celebration -- >> they look at me and say, what the hell are you doing here? i said, we're here to cover the wall, and not like you. this is what we did. >> it's not very hard to imagine standing here. >> gordon elliott, our australian, sees everybody with little shovels and things picking away at the wall. he goes to berlin firehouse, takes the huge pick axe, starts banging on the wall, knocking down the wall. this west berliner sees it. he say...

This west berliner sees it. he says, oh, can i have that for a while? gordon gives him the big pick axe. this guy starts and that guy with gordon's pick axe ends up on the cover of "newsweek." ♪ >> one thing about rupert murdoch that people must understand, he has a great vision for what is lacking in the landscape. not only in print, but in television. >> how did television news become so boring? >> very politically incorrect. >> build a mosque or -- >> i know, it's shocking that that --. ♪ >> not only will there not be anyone like him in the future, you can't erase it.