LinkedIn Starts Testing Ads in 'Stories'
PREVIEW SUBSCRIBE LinkedIn already has been experimenting with ads within stories in markets such as Latin America and Europe. Its stories advertising tests now span about 1,000 campaigns from more than 600 advertisers, including WeWork Cos., Daimler AG, General Motors Co. -owned Cadillac and Bank of New York Mellon Corp., the company said. It plans to make the ads in stories widely available in 2021. The visual nature of stories provide a way to interest advertisers such as luxury-goods marketers and media companies that havenât spent heav...
Source: wsj.com