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Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend - Vimarsana News

Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend

Published: March 16, 2023

In his ad:tech New Delhi addressal titled ‘Advertising Fearlessly’, ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talked about the challenges of digital marketing.

Source: afaqs.com

Related Topics:

New Delhi Dhiraj Gupta Advertising Fearlessly Tata Play Had Frauds Bot Traffic Had Spends

Decoding the brand safety paradox

Published: April 29, 2022

Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more.

Source: afaqs.com

Related Topics:

Laura Quigley Saurabh Khattar World Federation Of Advertisers Integral Ad Science New York Based Belgium Based World Federation Brand Safety Had Frauds