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Relatable language, believable bodies: What underpins the popularity of adult content on Indian OTT platforms Beginning with ALTBalaji’s Gandii Baat (2018) to Kavita Bhabhi (2020) on Ullu, erotic content on homegrown OTT platform deserves attention for its sensibilities. Manik Sharma January 16, 2021 13:53:44 IST A promotional still for Ullu s Kavita Bhabhi Last July, a report indicated that streaming services in India had seen a significant surge in viewership, mainly through consumption of adult/explicit content, amid the coronavirus crisis and nationwide lockdown. A subsequent Inc42survey that looked at the performance of Indian OTT platforms offering erotic content The Cinema Dosti, Feneo Movies, Fliz Movies, GupChup, PrimeFlix, Hotshots and KooKu, among others found these websites witnessed increased traffic from Marc ....