George urges kids to embrace blemished & bumpy apples
AustralianFarmers Popular children’s character ‘George the Farmer’ has unveiled a new book to coincide with South Australia’s record apple harvest. ‘Hailstorm Heroes’ is the tenth children’s book released by Limestone Coast duo, Simone Kain and Ben Hood, since launching their educational, agriculture-based brand in 2015. With a focus on weather events, technology and food waste, ‘Hailstorm Heroes’ was inspired by a 2017 Hort Innovation awareness campaign encouraging consumers to purchase blemished or bumpy apples. The highly successful campaign was developed in response to a...
Source: miragenews.com